HOUSTON JANUARY 31, 2005 – Protein in a cookie bar? Protein is what Labrada Nutrition does best, and today Labrada announced the introduction of its new Lean Body® Hi-Protein Cookie Bar™, soft-textured apple cinnamon and chocolate chip cookie-filled protein sensation. In the old days, protein bars could be consumed one way – at room temperature. Not anymore. Labrada’s new Lean Body® Hi-Protein Cookie Bar™ is the first-ever microwavable high protein bar. And this bar’s got nutrition to spare.

The Lean Body® Hi-Protein Cookie Bar™ packs in 30 grams of high quality protein into what tastes like an oven-fresh baked cookie, and contains fiber and yields zero grams trans fats. The Lean Body® Hi-Protein Cookie Bar™ packs nutrition into a dessert-tasting treat, and turns high protein into pure healthy indulgence.

“This protein cookie bar is the best thing since oven-baked home-made cookies,” says Lee Labrada, president and CEO of Labrada Nutrition. “Athletes, fitness enthusiasts and bodybuilders are always looking for ways to get variety in their meal replacements and still get high quality protein. The Lean Body Cookie Bar simply has to be experienced and tasted – it’s another protein alternative that offers customers variety and great taste in the protein meal replacement experience.”

New to the Lean Body® lineup, the Lean Body® Hi-Protein Cookie Bar™ flavor introductions include Oatmeal Peanut Butter Chocolate Chip and Oatmeal Apple Cinnamon.

“Even though this protein cookie bar contains a lot of protein, it’s chewy, soft and moist, like a real cookie tastes right out of the oven,” Labrada says. “The Lean Body Hi-Protein Cookie Bar can also be heated for a few seconds in the microwave for a special treat.”

The new Lean Body® Hi-Protein Cookie Bar™ is available at fine health retail outlets. For more information, call 800.832.9948 or go to www.labrada.com.

About Labrada Nutrition

Products currently produced by Labrada Nutrition include Lean Body® Hi-Protein Meal Replacements and Bars, CarbWatchers® Lean Body® Ready-to-Drink, Lean Body for Her® Meal Replacement Drink Mix, CarbWatchers® ProPlete® Gold Whey Protein, Elasti Joint™ joint repair formula, ProV60® Protein Blend, Charge ASF! thermogenic formula, EFA Lean™ Essential Fatty Acid Blend, Liquid Kwik Vites™, and CarbWatchers® Gourmet Sugar-free Chocolate. Labrada’s other CarbWatchers® products include new tortilla wraps in eight flavors and CarbWatchers® Gourmet Baking Mixes. New products include new Super Charge!™ Nitric Oxide Pre-Workout Drink Mix and new Lean Body® Rockin’ Roll™ Protein Nut Roll Bar. Labrada products are distributed nationally and internationally in health food stores, fitness centers and gyms and other fine retail outlets. They can be found on the Web at www.labrada.com.

Contact

Christina Moreland Labrada Nutrition Office: 281-774-1300 Cell: 832-754-1792

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