2005 New Years Lean Body Challenge Winners
This Bar ROCKS! Labrada introduces the new Rockin' Roll™ Protein Nut Roll Bar
Labrada introduces the Lean Body Cookie Bar™ - the world's first microwavable protein bar
Houston Alumline Magazine Cover Story "Lee Labrada: Pumping Up U.H.!"
 

 

For more information contact:
Elaine Willoughby
LABRADA Nutrition
281.774.1309
elainew@labrada.com

LABRADA NUTRITION LAUCHES LEAN BODY/911 FITNESS CHALLENGE IN FLORIDA
Proceeds benefit Shriner's Hospital for Children

Lee with the STREET CRIME RAIDERS of Hollywood, FL -
Winners of the first LEAN BODY/911 Fitness Challenge

HOUSTON Dec. 17, 2001 - Labrada Nutrition, a Houston-based leader in sports and fitness nutrition and the makers of the popular Lean Body® Meal Replacement Bars and Shakes, is partnering with 911 Fitness to recruit Florida police officers and firefighters for a fitness challenge unlike any other. Police officers and firefighters will go head-to-head in various teams and compete for the team title of "Most Fit" in the Lean Body/911 Fitness Challenge. The contest begins in select Florida cities Jan. 12 - 14 and ends April 6 - 8. The team that loses the most body fat and gains the most muscle in the 12-week period and has the most measurable results, wins a $5,000 grand prize and the title.

Proceeds from the registration for the 911 Fitness Challenge will benefit Shriner's Hospital for Children to raise money to pay for therapy and equipment. Teams must have a minimum of 3 members and must include police officers, firefighters or civilian 911 Fitness employees. Team names must be 911 related, and the registration deadline is Friday, Dec. 28, 2001.

"America is learning more and more about the importance of health and fitness," said 911 Fitness founder Sim Sayih. "We thought this would be a great way to unify American police officers and firefighters during this patriotic time. The children really need physical therapy and supplies, and we wanted to help out where we could."

Areas participating include Boca Raton, Naples, Tampa, Orlando, Jacksonville, Pensacola and Miami. Though Labrada is testing the success of this event in the Florida area, plans for expanding it to other metropolitan areas area being considered.

"Police officers and firefighters hage to be in tremendous shape to be able to do all of the incredible deeds they do all the time, and we thought this would be a fun, friendly competative environment that would motivate them to get into even better shape for a worthy cause," said Labrada Nutrition President and CEO Lee Labrada.

About 911 Fitness

911 Fitness was founded in 1994 to promote and integrate education and practical applications of fundamental exercise to increase the quality of life and performance for police officers, firefighters and to the general public. For More information on the details of the contest or to learn more about 911 Fitness, contact Jim Sayih at www.911fitness.com or call 305.297.5328.