Supermodel Daisy Fuentes and fitness expert Giselle Roque de Escobar, hosts of the hit Latin-American series, "Mente y Cuerpo."

Aug. 5, 2002 – Labrada Nutrition, a Houston-based leader in sports and fitness nutrition, today announced its joint marketing venture with In-Step Media, LLC. (ISM) to cross brand Labrada products with "Mente y Cuerpo," a commercial television health and fitness series produced by ISM for the global Spanish marketplace.

"Mente y Cuerpo," which stars famous Latin supermodel Daisy Fuentes and respected fitness expert, Giselle Roque de Escobar, is currently airing on three pan-regional ESPN cable networks to more than 14.6 million subscribers in 43 markets. (Visit www.espndeportes.espn.go.com for regional listings.) The program, which means "Mind and Body," offers segments on cardiovascular conditioning and weight training, along with diet, nutrition, lifestyle, and beauty tips.

In addition, "Mente y Cuerpo" will be debuting on Terra.com – the world’s largest Spanish language Internet portal – next month marking the first time that U.S. Hispanic consumers will be introduced to the program. End users will be treated to new videos and articles each week, including Spanish versions of fitness expert and former Mr. Universe Lee Labrada’s "Tip of the Week." Labrada products will be made available with "Mente y Cuerpo" memorabilia on a specially designed e-store that will be automatically linked to the content featured in navigational channels focusing on health, fashion, and issues that affect men, women, and teens.

Ultimately, Labrada products will also be featured on the boutique of the official "Mente y Cuerpo" Web site (www.menteycuerpo.tv), which serves program viewers in all of Latin America.